Customer story · Video editor
From 18 to 10,000 followers in 87 days.
In July, Ibrahim had 18 followers. He put a keyword on his Reels and let Waveloop send the DMs. 5,444 people followed him from inside them.
Free plan · No card needed
ibithecreator
- posts
- 56
- followers
- 10,276
- following
- 120
Ibrahim
video editor & creator.
dms open for edits & collabs.
His Instagram creator account on 15 October 2026.View on Instagram (opens in a new tab)
His numbers
25,910 DMs. He typed none of them.
5,444
people followed him from inside his DMs
About half of his new followers
15,081
people commented a keyword and got a DM
25,910 DMs delivered in all
9,358
taps on the links in his DMs
One person can tap more than once
58%
of people who got his link followed him first
On posts with follow to unlock. The other 3,796 already followed him.
From Ibrahim’s Waveloop account, 10 July to 15 October 2026. Link taps are counted from 12 July. A follow counts only when the person wasn’t following, was asked in the DM, and Instagram confirmed it.
Try it
See what his viewers saw.
Comment POWER on the Reel, then follow the DM step by step.
An example of how Ibrahim’s DMs work
Comments
↑ Tap Post to try it
Step 1 of 4
Comment the keyword.
His top Reel asked viewers to comment POWER to get a website of resources for editors. Tap Post to try it.
Growth
How his following grew.
He started on 11 July with 18 followers. He passed 10,000 on 5 October.
Followers on Instagram
Measured follower counts: 18 on day 1 (11 July), 4,478 on day 30 (9 August), 8,150 on day 60 (8 September), 10,005 on day 87 (5 October, the first day over 10,000), 10,093 on day 90 (8 October) and 10,274 on day 97 (15 October). Use the arrow keys to move between points.
Month by month
Julyfrom the 10th
5,729 dmsAugust
12,528 dmsSeptember
6,071 dmsOctober1st to 15th
1,582 dms
He started with 18 followers.
You start with one Reel and one keyword. Waveloop sends the DM to everyone who comments it.
Free plan · No card needed
The playbook
Copy what he did.
Four steps. Each one is a Waveloop feature you can switch on today.
- 1Comment to DMEvery plan
Give something useful for one word.
Each Reel asked for one word in the comments: POWER, BEAUTY, EFFECTS. Everyone who commented it got a DM.
15,081 people got a DM
How comment to DM works - 2Link buttonEvery plan
Send the link with a button.
The DM carries a button to the thing he promised: a website, a PDF, a tool. No pasting links by hand.
9,358 taps on his links
Add buttons and links - 3Follow to unlockPro plan
Ask for the follow before the link.
The DM asks people to follow first. Waveloop checks with Instagram, then sends the link.
5,444 new followers from his DMs
How follow to unlock works - 4Comment to DMEvery plan
Keep going, post after post.
He gave post after post its own keyword. His BOOK posts use one too, to send people to his booking page for editing work.
85 automations on 80 posts
Build your first automation
Free plan · No card needed. Follow to unlock is on Pro, which starts with a 7-day free trial.
What worked
Three Reels did most of the work.
Together they reached 95% of the people who got a DM and brought 92% of the follows from his DMs. Tap a Reel to see what it offered.
What the Reel offered
A website of resources for editors
On Instagram, 15 Oct 2026
18,229 likes11,431 commentsPosted 1 Aug 2026
From his Waveloop account
6,402
people got a DM
2,173
new followers
34%
of them followed him
How the three compare
- POWER6,402 people reached
- BEAUTY4,792 people reached
- EFFECTS3,071 people reached
Followed before the link came.
The 9,053 people who got his link on posts with follow to unlock.
58%
followed him first to get it
5,257 people
42%
already followed him
3,796 people
With follow to unlock, the DM asks people to follow first. Waveloop checks with Instagram, then sends the link.
Numbers are from Ibrahim’s Waveloop account, 10 July to 15 October 2026. His growth happened while he used Waveloop. The Reels and the ideas are his. The phone demo is an example. Results vary by account.
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