They comment a word.
You send the DM.
Someone comments "LINK" on your post or reel and Waveloop instantly slides into their DMs with your link, lead magnet, or next step. It runs 24/7 on Meta's official Instagram API, so a viral reel keeps converting while you sleep.
Free on the Hobby plan · Works on posts and reels · No password, ever.
Live in four steps
No code, no browser hacks, no password. Set it once and every future comment triggers automatically.
Pick a post or reel
Choose any existing post or reel — or set it to apply to future ones. Both formats are fully supported.
Set your keyword
"LINK", "GUIDE", "PRICE" — pick one word or several. When a comment matches, Waveloop springs into action.
Write the DM
Add your message and a clickable button. Optionally gate it behind a follow, and capture the sender's email as a lead.
Go live
Flip it on. Every matching comment gets an instant DM — 24/7, at a conservative, human-like pace.
One comment, all the follow-through
Comment-to-DM is more than a reply. Stack these on any automation to turn attention into followers, leads, and sales.
Works on posts & reels
Whether it's a carousel that keeps saving or a reel going viral, the same trigger fires on both.
Public comment reply
Reply to the comment publicly too — "Check your DMs! 💌" — so onlookers know to comment as well.
Buttons in the DM
Add tappable buttons that link straight to your offer, checkout, or booking page. Free on Hobby.
Follow gate
Ask people to follow you first, then release the link. Turns comments into new followers. Free on Hobby.
Email & lead capture
Creator+Collect the sender's email inside the DM flow and export every lead as a CSV. Build a list from a viral moment.
Real-time, 24/7
Runs day and night on Meta's official API, honoring the 24-hour messaging and 7-day comment-reply windows.
The reel that sold while you slept
A fitness creator posts a reel: "Comment GUIDE and I'll send you my free 7-day plan." It hits the explore page overnight.
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1,400 people comment "GUIDE" — each one instantly gets a DM with the plan and a "Get it now" button.
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The follow gate converts curious viewers into followers before the link is released.
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On Creator+, every email is captured — a warm list ready for the next launch. No manual DMing, ever.
Illustrative example. Your results depend on your reach and offer.
Automate the whole journey
Comment-to-DM is the front door. Layer these to catch every kind of engagement.
Questions, answered
Does it work on both posts and reels?+
Yes. Comment-to-DM fires on comments left on regular posts, carousels, and reels alike. You can point an automation at a specific piece of content or have it apply going forward.
Is this safe for my account?+
Completely. Waveloop is a Meta-approved Instagram partner since 2025 and runs entirely on Meta's official Instagram Graph API. We never touch your password, never use browser automation, and never scrape. DMs go out at a conservative, human-like pace with no fixed daily quota.
How fast does the DM go out?+
In real time — usually within seconds of the comment. Sending respects Meta's 24-hour messaging window, and public comment replies respect the 7-day comment-reply window.
Which parts are free?+
Comment-to-DM, buttons in the DM, and the follow gate are all available on the free Hobby plan (₹0 forever). Email and lead capture is a Creator and Business feature. Paid plans include a 7-day free trial with no credit card required.
Can I reply to the comment publicly too?+
Yes. Alongside the DM, Waveloop can post a public reply to the comment — great for nudging other viewers to comment the keyword and get their own DM.
Your next viral reel
should sell itself.
Set up Comment-to-DM in minutes and let every keyword comment become a DM, a follower, and a lead — 24/7.
Hobby ₹0 forever · Paid plans: 7-day free trial, no credit card.