Why isn’t my automation firing?

Run through this quick checklist:

• • Your Instagram account is connected and active in Waveloop — see connecting Instagram.
• • The automation is turned on and points at the right post, or the incoming message actually matches one of your keywords.
• • The interaction is within Meta’s messaging window (24 hours for DMs, 7 days for comment replies).
• • The account isn’t paused and the automation isn’t at a plan limit.

Still stuck? Contact us and we’ll take a look with you.